Walk with me on the road not taken
Creative Portfolio
Radhika Chhabra - Creative & Brand Strategist
Hi, I'm Radhika
About me
I am an engineer who decided to switch field into the mad world of advertising. I have graduated from the Young India Fellowship which translates to being a confidently confused post graduate student of Liberal Studies at Ashoka University. I have dabbled in multiple fields to find my Ikigai like classical dance and theatre. I believe that a human being shouldn’t be bogged down by their titles.
With all that said, I feel like I’ve found my place in this creative field, and I’m hoping to grow with you along the ride!
Work Experience
Social Media Associate
2021-2022
TARA Foundation
Curriculum that doubled as social media content for a gender education based NGO, which included in-depth research on relevant topics and production of videos.
Brand Solutions Strategist
2022-23
Schbang
Built strategy and wrote content for established brands across various domains. Work entailed market research, campaign management, social media and overall digital approach.
Creative Strategist
2023-Present
Overture Entertainment
Strategising and copywritng for the events, experiences and campaigns industry with brands like Royal Enfield, Madras Company and Kapture.
Brands I’ve Worked With
I’m taking you on a walk
Welcome to my path filled with sparkles, craziness, erratic decisions, existential angst but also elements of euphoria.
Here’s where I take you through the road I have finally taken, delving into some spec ads, hygiene content for clients, special copy pieces along the way, content curated for content page - ScoopWhoop which I made through a gendered lens.
Sounds crazy right? We’re just getting started.
Portfolio
a. Spec Ads & Strategy
(for brands I want to work with)
Project 1
Innocent Drinks
Imagine that innocent drinks recently launched packaged water. Write an ad promoting the new product.
Project 2
Titan
Write an ad for Titan to differentiate it’s features from a modern smartwatch.
Project 3
Canva
Write an ad for Canva. Come up with copy that has an idea behind it, instead of just words put together.
Spec Ad 1
Spec Ad 2
Project 4
Plum Goodness
Plum Goodness Skincare is a vegan beauty brand. Craft a creative along these lines.
Project 5
LaLaLand
Write an ad for a fictitious brand that makes pillows that can make you fall asleep in 30 seconds.
Project 6
Ugaoo
Ugaoo has just grown a plant that listens to how you’re feeling and blooms accordingly. Write an ad for the new launch.
Project 7
Adidas
Adidas is launching Gravity-Defying Sneakers. You can wear them and walk on walls and ceilings. Make an ad for them.
Slate 1
Project 8
Create a label for an elixir bottle, with its own enchanting name and magical properties.
It is only available to a selected few who have been emailed the voucher code.
Slate 2
Slate 3
Slate 4
Project 9
My Muse
Write an ad for the sexual wellness brand ‘My Muse’ on its launch.
Project 10
Porsche
Make a classic ad for a Porsche car highlighting it’s speed.
Project 11
Mad Ad Woman
Imagine that professional advertising for content creator accounts is a reality now. It’s an easy jump since content creators do treat themselves as brands. Write an ad for the copy batch by a creator ‘Mad Ad Woman’.
Portfolio
b. Social Media Content
(for brands I have worked with)
Vagagram By ScoopWhoop
Jan 2022-April 2022
Feminism based Content pieces for the Instagram page consisting of memes, analysis carousels, takes on films, pop-culture based content.
Realistic Greeting Cards for Women’s Day - Vagagram
Hygiene Content for Real Estate Based Brands - Speckles, Brigade Group (2022-2023)
Truser Brand Manifesto
Truser Brand Manifesto - Opt 2
Royal Enfield
Create content pieces at different touchpoints through a motorcycle & music festival called Scramfest aimed at a “Scrambler” creating a personality for the regular person who wants to go the extra mile everyday.
Blog - Femme First Foundation
Thank you!
Did you enjoy that journey? God knows I did.
Let’s collaborate together!
My email id: chhabra.radhika27@gmail.com